About
our vision
At Velvære, we are redefining luxury mountain living in the heart of Deer Valley East, Utah. Our exclusive ski-in, ski-out community is thoughtfully designed with architectural innovation, world-class amenities, and a holistic focus on wellness. Behind this groundbreaking development are industry-leading partners – Bonfire Collective, VP Companies and Think Architecture – each bringing unparalleled expertise in real estate investment, construction, and design.
"Bonfire Collective started because we got tired of seeing beautiful places built without soul. We’re developers, builders, and designers who work as one team, and that changes everything."
- Dayson Johnson, partner, Bonfire collective
Together, we are crafting a legacy of elevated living, where nature, luxury, and well-being converge to create an exceptional mountain retreat. Our vision is to create a community where a better, more thoughtful life is at the forefront of every amenity, experience and residence.
meet the team
Bonfire Collective creates communities so alive with story, place, and possibility that being there feels effortless – and unforgettable. These are places you don’t just visit. You gather, you belong, and soon you can’t imagine living anywhere else. Inherent in this ethos is that we think about wellness the way most builders think about square footage. Every trail, every home placement, every gathering space gets designed with your health in mind. We plan for how sunlight moves through your day, where you’ll naturally want to walk, and how spaces can bring neighbors together.
Think Architecture is among the largest and most respected firms in the state of Utah, offering architectural design, landscape architecture, land planning, interior design, and construction management services to clients in the public and private sectors. At the helm of this established practice are partners who have built a progressive workplace for creative design and innovative thinking. The success of the architecture firm owes as much to their culture and philosophy as it does to their design capabilities and technical expertise.
VP Companies focuses on maximizing value in real estate investments through long-term strategic partnerships, development expertise, operational management efficiencies, capital formation, and targeted marketing. Investments are optimized using a combination of strategies, including focused capitalization, entitlement, planning, construction, marketing and sales execution. Over the last three decades, VP Companies specializes in investments throughout the Western states, with a focus on high-end amenitized development. VP Companies is headquartered in Ketchum, Idaho, with properties, partners and affiliates based in Idaho, Utah, Washington, Colorado, Nevada, New York and California.
learn more
Be the first to know everything about Velvære.